Performance of Top 5 Fashion Games in Italy Q2 2023

The second quarter of 2023 saw notable performance in the top 5 fashion game apps in Italy, with insights provided by Sensor Tower.

Project Makeover demonstrated a significant increase in weekly downloads, peaking at approximately 25K in mid-June. Weekly revenue was stable, hovering around $20K to $25K, with a slight dip to $18.9K in late June. The app maintained a robust weekly active user base, growing from 120K to 150K throughout the quarter.

Covet Fashion: Dress Up Game showed a fluctuating pattern in weekly revenue, with a high of $20K in mid-May. Downloads were modest, with a peak of 2.3K in mid-June. Active users remained steady at around 13K to 14K.

Super Stylist Fashion Makeover experienced varied weekly downloads, culminating in a peak of 10.3K in late June. Revenue was relatively low, averaging between $1.3K and $2.4K. Active users saw a substantial increase, reaching 85K by the end of the quarter.

Pocket Styler: Fashion Stars showed consistent weekly downloads, with a peak of 3K in early April. Revenue was steady around $1.5K to $2K. The app's active users ranged from 6.9K to 9.2K, showing slight fluctuations.

Merge Studio: Fashion Makeover saw a notable peak in weekly downloads at 7.5K in mid-June. Revenue was on the lower end, ranging from $900 to $1.9K. Active users peaked at 43.9K in early June before settling around 32K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.